Cardano Summit 2021

The Cardano Summit 2021 was a multi-day event showcasing the latest advancements in blockchain technology from Cardano and IOHK. With over 140,000 attendees, the event took place in the immersive Dreamwave Microverse, featuring seven explorable worlds, collectible NFTs, and 208 speakers delivering more than 70 hours of content.

My role focused on designing the UX and UI of the pre- and post-event website. The site served as a central hub, hosting videos from keynote speeches, presentations, and panel discussions, ensuring all content was easily accessible in one place.

Low Fidelity Designs

High Fidelity Designs

After finalizing the low-fidelity wireframes and getting the structure approved by the client, the next step was to begin designing high-fidelity mockups in Figma.

Final Prototype

Design and prototyping for both mobile and desktop were done in Figma, with icons and visuals created using Adobe Photoshop and Illustrator.

FINAL DEVELOPMENT

The hub was designed to allow content to be easily added and updated throughout the six-month period. Site development also incorporated videos and subtle animations to bring the experience to life.